Andson introduces characters into our brand


While diving heavily into a rebrand of Andson we've changed a few things - loosing the "Foundation," developing new strategies to further our mission, and becoming more friendly for our client - kids and parents. Characters drive imagination and excitement for students through the learning process - we've never thought differently, but we haven't necessarily embraced a youthful element in our past branding efforts.

What we've also realized is that students care very little that we are out there doing "educational," things. Instead, they care about the teachers and staff and the relationships they've formed with those adults. Education is an afterthought to them - which makes perfect sense for a young child.

What we've coined is "Powerful Stuff." Anyone that goes through our programming will be a more powerful youth (and student, and child, even citizen) than those that do not. We're communicating Powerful Stuff through robots, monsters and characters we develop.

We're also opening the doors for student-led artwork - which makes our creative team's life even easier. Overall, we're very happy with where this is going, and encourage non-profits and organizations serving youth to get doodling - who knows what you can come up with!

Project Connect - time to get connected

This has been a busy year.

What started as a small effort has grown to huge proportions. It's difficult to think that we will reach nearly 2,000 students this year in Financial Literacy. Estimates for Homework Help and Tutoring are even higher.

We started with an idea, a mission to change behaviors in regard to personal finance and education. This mission has helped us reach new partnerships, connect with new communities, and mentor new students.

The creativity of our lessons has gotten us some recognition too - something we're quite proud of.

And yet, we can't stop. We really are only as good as the lessons and services we provide.

Enter Project Connect. For 2 years, this idea has been brewing. The idea is simple - Andson wants professionals from our community to give input to our programming.

So, one Friday each month, we will be hosting Project Connect at our offices in Southern Highlands. Come by for some appetizers and drinks, and give us some input into the services we provide. Have a lesson idea for high schoolers? Any input on what we should do with Kindergartners after their homework packets are done? Please, share.

Come be a part of our think tank on education and personal finance. We believe the way to extend our reach in the community, is well, our community.